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Ideal Home’s report on houseplant trends for 2027 forecasts continued demand for large leafy plants alongside a growing appreciation for distinctive, mature specimens. Experts quoted in the report also advocate choosing plants for the conditions at home, propagating existing plants and valuing how greenery changes over time. These are forecasts, not confirmed sales data for 2027.
Ideal Home’s 2027 houseplant trend report forecasts that large leafy plants will remain popular while buyers show more interest in plants with distinctive shapes and character that develops over time. The report, based on comments from horticulture and houseplant specialists, describes a shift towards choosing plants to suit individual homes and caring for them for longer, rather than treating greenery as disposable decor.
Monstera, Ficus and Dracaena are among the large-leaved plants expected to remain prominent. Morris Hankinson, managing director of Hopes Grove Nurseries, told Ideal Home that the “big, green jungle look” is likely to continue. He cited reported growth in houseplant sales by the Royal Horticultural Society, with Monstera and Dracaena among popular choices, as support for his view. The article does not give sales figures or a defined reporting period for that claim.
The report also anticipates more interest in plants selected for unusual growth habits, sculptural forms, trailing stems, distinctive leaves or flowers. Hankinson said enthusiasts are moving towards mature plants with character, rather than expecting every specimen to look uniform or perfect.
Another theme is what Grow Urban founder Graham Savage calls “plant patina”: appreciating the changes a plant develops as it ages. Savage argues that a plant’s changing shape, thicker stems and established growth can make it more individual. He links that approach to buying fewer, better-considered items and suggests that some plants may be kept and cared for over many years, rather than replaced quickly.
A Shift Toward Longer-Lived Houseplants
The forecast matters to home gardeners because it puts plant choice and care ahead of constant replacement. A large statement plant or a mature specimen may suit a room, but its long-term success depends on whether its light, temperature, space and watering needs match the home. The report’s emphasis on finding the right position reflects a practical point: a plant’s appearance alone does not establish that it will thrive in a particular room.
If the slower-care approach gains traction, it could also change how people judge a plant. Instead of expecting it to remain as it looked in the shop, owners may value growth and variation over time. Propagating existing plants, another practice raised in the report, offers a way to expand a collection without continually buying new specimens. These are possible implications of the forecast, not measured consumer outcomes.
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From Jungle Look to Plant Patina
Ideal Home frames the coming year as a continuation of the lush indoor-jungle aesthetic, rather than its replacement. The distinction is in how plants are chosen and displayed: the report suggests fewer purchases made simply to fill surfaces and more attention to whether a plant suits the room and the person caring for it.
The article gathers predictions from experts rather than presenting a survey or an independently verified market forecast. Hankinson’s comments address the continuing appeal of large foliage, while Savage’s focus is on the value of plants as they mature. Together, their views give the report its central theme: greenery with a longer life and a more individual look.
“It looks like houseplant enthusiasts are moving towards enjoying mature plants with character, unusual growth habits, interesting leaves and flowers.”
— Morris Hankinson, speaking to Ideal Home
Forecasts, Not 2027 Sales Results
The article presents expert expectations for 2027, not confirmed evidence that consumer preferences have already changed. It does not provide a forecast methodology, market-wide sales data, or figures showing how popular each plant type may become. Hankinson refers to strong houseplant sales reported by the RHS, but the article gives no precise value, time window or comparison baseline.
It is also unclear whether the predicted interest in mature plants and more considered buying will translate into a broad shift in purchasing, or remain a preference among some enthusiasts. The report does not name specific retailers, prices or plant varieties beyond its examples of Monstera, Ficus and Dracaena.
Watch for Trends Through 2027
The report does not identify a formal next milestone or announce a new industry initiative. Its predictions will be tested as 2027 progresses, through observed buying patterns, retailer offerings and further horticulture-industry reporting. For readers choosing plants now, the practical guidance in the article is to match a specimen to the conditions and space available, and to consider whether its care needs fit their routine.
Whether “plant patina” becomes a widely used idea remains to be seen. The clearest next evidence would be comparable sales or survey data specifying plant categories, dates and baselines, alongside reporting on whether consumers are keeping and propagating plants for longer.
Key Questions
What houseplant trends does the report forecast for 2027?
It forecasts continued interest in large leafy plants, alongside greater appreciation for distinctive forms and plants that develop character as they mature.
Which large houseplants are mentioned?
The report names Monstera, Ficus and Dracaena as examples expected to remain popular.
What does “plant patina” mean?
Grow Urban founder Graham Savage uses the phrase for appreciating how a plant’s shape, stems and growth change with age, instead of expecting it to look permanently new.
Are these trends confirmed by 2027 sales data?
No. They are expert forecasts published by Ideal Home. The report provides no detailed sales figures or methodology to verify how widespread the predicted preferences are.
What does the report suggest when choosing a houseplant?
It recommends thinking about the conditions in each room and choosing a plant suited to the available space and the care its owner can provide.
Source: rss
